A virtual card product offering unlimited cards, 3% cashback, and zero hidden fees needed to find the right audience and the right message - fast. We tested landing pages, ad copies, keyword match types, and campaign types across 5 markets, cracked Nigeria as the breakout market, and scaled spend from $2k to $12k/month while cutting cost per lead by 57%.
The client had a compelling product but no paid acquisition playbook. They didn't know which keywords would attract buyers rather than browsers, which landing pages converted, which campaign types suited a consumer fintech product, or which markets were worth the spend.
Starting with no clarity on which keywords, campaign types, or markets would convert, every metric below came from systematic testing - not guesswork. This is what disciplined iteration looks like in a sensitive financial category.
$15 → $6.50
$2k → $12k/mo
profitable ones found
Search, DemandGen, PMax
![image of content management strategy session [background image]](https://cdn.prod.website-files.com/6a397e4f9d6913acd98e08b2/6a46a2f80121b7afab17d15e_virtual-cards-2.avif)
"We had the product but no idea how to make Google Ads work for us. The keyword testing alone changed everything - we finally understood what our customers were actually searching for. Nigeria was a market we almost didn't prioritise, and it turned out to be our best one. Getting cost per lead from $15 to $6.50 while tripling the budget - that's what we needed."
Virtual debit & credit cards
No history, no app, no tracking. Built the entire acquisition stack from scratch across Brazil and 4 Gulf markets over 15 months.
Built a full Google Ads strategy for a digital banking platform across EU, UK, and Canada. $10k to $90k/month while holding CPA targets throughout.
B2B lead generation for a global payment gateway across 10+ countries. Found the profitable markets, resolved every suspension, and scaled 6.6x in 5 months.
