They launched with no Google Ads history, no app store presence, broken tracking, and no clear conversion events. We built everything from scratch - tracking infrastructure, campaign architecture, and an AppsFlyer integration - and scaled ad spend from $7k to $40k/month while hitting CPA targets every step of the way.
Before a single campaign could run effectively, we had to understand exactly what was missing. The audit revealed five foundational problems that had to be solved before any meaningful optimisation was possible.
Starting with no account history, no app, and no tracking, every metric below was built from the ground up. These aren't optimisation gains on an existing setup - they're the result of building the entire acquisition machine from scratch and scaling it responsibly, month by month.
$7k → $40k/mo
avg reduction
identified & grown
on target CPA
![image of content management strategy session [background image]](https://cdn.prod.website-files.com/6a397e4f9d6913acd98e08b2/6a469801e0994e87675e8aaa_brazil-game-2.avif)
"We had a great game but no idea how to acquire players at scale. Starting from absolute zero - no tracking, no history, no app store presence - felt overwhelming. Within a few months we had real data for the first time, and by month 15 we were spending 5x what we started with and still hitting our deposit targets. The systematic approach made all the difference."
Android life simulation game
Built a full Google Ads strategy for a digital banking platform across EU, UK, and Canada. $10k to $90k/month while holding CPA targets throughout.
B2B lead generation for a global payment gateway across 10+ countries. Found the profitable markets, resolved every suspension, and scaled 6.6x in 5 months.
Tested keywords, landing pages, and campaign types across 5 markets. Nigeria emerged as the winner. CPL from $15 to $6.50 while budget grew from $2k to $12k/month.
