Fintech · Digital banking

From $3,000 to $750 per qualified lead in 12 months

A full-stack digital banking platform - international transfers, multi-currency accounts, crypto exchange, prepaid cards, and eSIMs - came with zero Google Ads history, no tracking, and three incompatible regulatory regions. We built the entire acquisition strategy from scratch and scaled spend 9x while cutting cost per qualified lead by 75%.

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12-month engagement
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Web traffic
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$10k → $90k/month
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3 regions
what I WAS working with

Problems and solutions

In financial services, the cost of misaligned tracking or poorly targeted spend compounds fast. Before a single campaign launched, five structural problems had to be resolved.

WHAT WAS BROKEN
No Google Ads history - zero signal for Smart Bidding across all three regions
No legal entity structure - each region needed a separate account under a different company
No budget benchmarks - no clarity on realistic CPA for a fintech product
No campaign type strategy - no roadmap for Search, Display, or conversion-driven campaigns
No tracking - no way to distinguish a qualified lead from a generic sign-up
WHAT WE BUILT INSTEAD
Three separate Google Ads accounts - one per region, each under the correct legal entity
Qualified lead event tracking - verified user who completed onboarding and transacted
Written 3-month and 6-month strategy with campaign types, budget ramp, and CPA targets
Phased campaign rollout - awareness first, then conversion-driven campaigns as data matured
Product prioritisation framework - different features led per region based on user needs
By the numbers

Results at a glance

Strong product, zero paid acquisition experience. No tracking, no campaign type clarity, no budget benchmarks for fintech, and a structural challenge most advertisers never face: three regions each requiring a separate legal entity to advertise compliantly.

5.7x

Ad spend growth

$10k → $90k/mo

-75%

Cost per qualified lead

$3,000 → $750

12

Months to full scale

on target CPA

3

Regions scaled

EU, UK, Canada

BEHIND THE CAMPAIGNS

See the work behind the dough

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image of content management strategy session [background image]

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"We had a strong product but no idea how to run paid acquisition across three regulatory regions from scratch. What we got wasn't just someone running ads - it was a complete Google Ads strategy, built from zero, with a clear roadmap for where we'd be in 3 months and 6 months. Watching cost per qualified lead drop from $3,000 to $750 while we scaled from $10k to $90k a month - that's the kind of result you build a business on."

DB
Digital Bank Team

Digital banking platform

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